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姜丰 徐明小米在聚焦的核心客户的同时

来源:网络整理 作者:网络整理 人气: 发布时间:2019-12-29
摘要:12月28日,小米为铸就新零售铁军策划了一场年度“收官大戏”。此次小米线下新零售迎来100多家门店,在全国范围内同时开业,同时千店同庆火力全开。这是小米2019线下新零售的强势收官,也是为了迎接5G新元年的2020强势开门红。 在一次小米的内部会议上,雷

  12月28日,小米为铸就零售铁军策划了一场年度“收官大戏”。此次小米线下零售迎来100多家门店,在全国范围内同时开业,同时千店一筒国际同庆火力全开。这是小米2019线下新零售的强势收官,也是为了迎接5G新元年的2020强势开门红。


姜丰 徐明小米在聚焦的核心客户的同时

  ZAIYICIXIAOMIDENEIBUHUIYISHANG,LEIJUNCENGTICHUYAOQIU:XIAOMIWEILAIDEZHUYAOCELVEJIUSHISHOUJI+AIoTSHUANGYINQING;WEILAIDEMUBIAOYAOBA5GDEWEIJIBIANCHENGJIYU。MUBIAOSANNIANJUESHENGZHONGGUOSHICHANG,WENSANWANGYI;DAFASHIWENZHAWENDA,BUBUWEIYING;SANNIANZHUANXIANGTOURU50YIYISHANG,ZHUJIUXINLINGSHOUTIEJUN。

  JIZHEYELEJIEDAO,ZHEIYESHIZI11YUE29RI,LUWEIBINGZHENGSHIJIERENXIAOMIZHONGGUOQUZONGCAIHOUDUIYUXIANXIAQUDAOBIANGEDEZHONGYAOJUCUO。XIAOMIZAITICHUSHUANGYINQINGZHANLVE,MINGQUEMUBIAODAFAZHIHOU,KAISHIJUJIAOXINLINGSHOUQUDAODETUOZHAN,GENGJIAJUJIAOHEXINKEHUDEPEIYANG。CONGCICIKAIYEDEBAIJIAMENDIANMINGDANZHONGYEKEYIKANCHU,CHULEQIANGZHANDAXINGshoppingmallDEXIAOMIZHIJIAZHIWAI,HEXINQUDAOHEZUOHUOBANMENDIANZHANBI80%YISHANG,ZHEIYETUXIANLEXIAOMIZAIJIADAHEXINQUDAODEJIANSHEDEJUEXIN。

  积极拥抱5G变化,化风险为机遇

一筒国际  SUIZHE5GJINGJISHIDAIDEDAOLAI,ZHINENG、XUNSU、BIANJIESHIRENMENDUIYUWEILAIZHINENGSHENGHUODEPOQIEXUQIU,SHUYIBAIYISHENZHIQIANYISHEBEIJIERUWANGLUO。XIAOMIZAI2013NIANJIUYIJINGBUJUDEIoTSHENGTAIKAISHIFAHUIGONGXIAO,TEBIEZAIMINGQUESHOUJI+AIoTSHUANGYINQINGCELVEZHIHOU,XIAOMIZAIJINNIANYIJINGTUICHUDUOKUAN5GXINPINSHOUJI,ERQIEJIANGZAI2020NIANTUICHUSHIKUAN5GSHOUJI。ZAIAIoTDEBUJUFANGMIAN,XIAOMIZHELIDAZAOZHINENGSHENGHUOLINGXIANZHEDEGAINIAN,BUJINWANSHANLEDAJIADIANLINGYUDEBUJU,BUJINXIAOMIDIANSHILIANXU11GEYUECHANLIANXIAOLIANGDIYI,TUICHUDEKONGDIAO、BINGXIANG、XIYIJICHANPINDOUZAIZHEIYINIANLIQUDELEBUSUDECHENGJI。LINGXIANSIWUNIANDEZHINENGXIAOJIADIANLINGYUGENGSHIBAIHUAQIFANG,CHONGFENMANZULEBUTONGXIAOFEICENGCIYONGHUDEXUQIU,RANGGENGDUORENXIANGSHOUDAOZUIXINKEJIDAILAIDELEQU。TONGSHI,YONGHUCHULEGOUMAISHOUJI,GUANGGUANGXIAOMIXIANXIAXINLINGSHOUMENDIANYECHENGWEIYIZHONGXIAOFEIQUSHI。


姜丰 徐明小米在聚焦的核心客户的同时

  持续布局线下新零售,不断积极探索

  ZI2015NIAN9YUE12RI,QUANGUODIYIJIAXIAOMIXIANXIADESHANGCHANGDIAN——XIAOMIZHIJIABEIJINGDANGDAISHANGCHENGDIANKAIYE,MAICHULEXIANXIABUJUDEDIYIBUHOU。XIAOMIBUDUANZAIXINLINGSHOUDEDAOLUSHANGBUDUANTANSUO:

  2016NIAN2YUE24RI,XIAOMIZHIJIAZHENGSHIZHUANXINGWEIXINLINGSHOU;

一筒国际  2017NIAN4YUE8RI,BEIJINGSHIMAOTIANJIEDIANZHENGSHIKAIYE,CHUIXIANGLEXIAOMIZHIJIAJINJUNGEDIDINGJISHANGQUANDEJIAOHAO;

一筒国际  2017NIAN11YUE5RI,XIAOMIZHIJIADEDIYIJIAQIJIANDIAN——SHENZHENWANXIANGTIANDIDIANZHENGSHIKAIYE。ZHEISHIXIAOMIXIANXIAXINLINGSHOUDEYICIPINPAISHENGJIHECHENGGONGTANSUO;

一筒国际  2018NIAN10YUE31RI,XIAOMISHOUQUANTIYANDIANZHENGSHITUPO1000JIA;

一筒国际  2018NIAN12YUE30RI,XIBEISHOUJIAQIJIANDIANXIANDAYUECHENGQIJIANDIANKAIYE,XIANCHANGYAOQINGLE1000MINGMIFENGONGTONGJIANCAI,BIAOZHIZHEXIAOMIZAIXINLINGSHOUYETAILINGYUCONGTANSUOJILEIMAIRUXIAOBUKUAIPAODEJIEDUAN……

  CHULEQIJIANDIANWAI,XIAOMIXIANXIAHAIRUZHULEHENDUOWANGHONGDIBIAO。SHOUJIAXIAOMIXIANXIAJICHANGDIAN——SHENZHENBAOANJICHANGDIAN、SANYASHOUJIAXIAOMIXIANXIAMENDIAN——LANHAIGOUWUGUANGCHANGDIAN、DAKABEIJINGXINSHIDAICHAOLIUDIBIAO——SANLITUN……JIEZHIMUQIAN,XIAOMIXIANXIAZHONGDUANSHULIANGYICHAOGUO6000JIA。


姜丰 徐明小米在聚焦的核心客户的同时

  聚焦核心用户,提升渠道质量

  2019NIANNIANZHONG,XIAOMIZUJIANLEXIANXIAYEWUWEIYUANHUI,QIZHONGHENZHONGYAODEYIXIANGGONGZUOSHIJIAQIANGXIANXIAQUDAOJIANSHE,WENZHUXIAOMIDESHOUJIJIBENPAN,KAISHIJIANLIHEXINYONGHUTIXIBINGDUIQIJINXINGFENJI。

  就如此次百店一筒国际同开的门店清单中,有超过80%的核心渠道门店。小米在聚焦的核心客户的同时,利用销售政策的统一拉通,让合作商感受到小米的特殊关怀和重视。在12月28日当天,参与开业的100多家门店的政策也做到拉齐统一,并做到线上和线下打通上,提升整体效率。


姜丰 徐明小米在聚焦的核心客户的同时

  JUXI,CHULEDERedmi K30 5GBANBENQIANGXIANYUSHOU,FENGFUDEBANSHOULI,BAOKUANYIZHEGOUZIGE,GOUMAIZHIDINGSHOUJISONGXIAOBEIBAO;CHANPINMANEZENGHAOLIDENGHAOLIXIANGSONGZHIWAI,HAIHUIZAI“XIAOMIZHIJIATIANJINDAYUECHENGDIAN”HE“XIAOMIZHIJIAKUNMINGSHUNCHENGWANGFUJINGBAIHUODIAN”KAIQIGANENWAIZHANHUODONG,GENGXINDONGDEXIAOSHOUZHENGCE、GENGJINGXIDEHUDONGLIPIN、GENGYOUYISIDEXIANCHANGHUODONGDENGZHEMIFENHEYONGHUMEN。

责任编辑:网络整理
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